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SEO means search engine optimization. This is an art that helps you to rank high on the search engine in the unpaid section, also known as the organic menu.

Search Engine Optimization (SEO) is the process of optimizing your online content, and the search engine likes to present it as the top result of a particular keyword search.

If you have an article on how to make hummus, you would expect the search engine to show the phrase “hummus” as a top result to those looking for it. SEO is the magic that needs to be worked on in your article, and Google will make your post one of the top results when others search for this keyword.

While the importance of SEO and SEO marketing may seem complicated due to various factors that can affect your rankings, the process of search engine optimization is easier than it seems. Search engines want to provide their users with the best services. This means that you will have not only high-quality results but also relevant results for your search term on search engine pages.

To do this, search engines will crawl or scan various websites to better understand what it is about. This helps them achieve more relevant results for those searching for specific topics or keywords. Similarly, search engines crawl the web to determine how easy it is to navigate and read, and reward user-friendly sites with higher rankings on the search engine results page.

Keyword Targeting And Keyword Research

The first step in optimizing for search engines is determining what you are optimizing for. This means you need to define the terms that people are searching for (mainly known as “keywords”) based on which you want your site to rank in search engines like Google. 

  1. Keyword Search- The first step to look after is the keyword. How many people search for a given keyword has to be taken into consideration. The more people out there are looking for a keyword, the larger the audience will be able to reach. Contrarily, if there is no one to search for a keyword, there won’t be any audience to find your content through search
  2. Significance – The word that is chosen as the keyword should have a significant meaning and should be entirely relevant to your work. For example- If you are selling enterprise email marketing automation software, you do not want to appear for searches that have nothing to do with your business, such as “pet supplies”. Rather you can use “email marketing software” as your keyword. This may seem intuitive as a great description of what you do, but if you are selling to Fortune 100 companies, the bulk of the traffic for this highly competitive term will be to searchers who have no interest in buying your program.
  3. Competitive analysis– As with any business opportunity, in SEO you want to consider potential costs and chances of success. For SEO, this means understanding the relative competition (and the likelihood of being ranked) for specific terms.

Here are two types of categories that the keywords fall into 

Short Keywords: These keywords have a larger volume and as it targets a larger number of audiences, it becomes difficult to be ranked higher in the list. 

Eg. Photography, shoes, ceramics, etc.

Long-tail keywords: These long-tail keywords are more descriptive as if a person searches for the same keyword, there will be less number of people in the line to reach first. These targets search for more specific queries and are easier to be ranked. 

Eg, Engagement photography, blue shoes for women, glazed ceramic vases, etc.

Certain things need to be understood like- Who are your customers and what do they likely search for? If you don’t know who your customers are, for your business as well as for SEO, then you can just follow these general questions to find what you want.  

  • What type of customers do you have?
  • What are the problems that the customers face?
  • What kind of language is used to describe what they do, the tools they use, etc.?
  • How to reach them faster? 

Once you have answered these questions, you will have an initial “seed list” of keywords and domains that may help you get additional keyword ideas and to bypass some search volumes and competition metrics.

What is keyword accuracy?

The key to success is finding the right terminology for people searching on popular search engines. If you want to find out more about this search term, click on the Search Engine Rankings Page (SERP) at the top of the website to find the right solution for your site. Keyword testing and SEO are experimental.

Do you need a keyword check?

Keyword research should happen when the content and future projects are still in the planning stage. Experts prioritize keyword research because it helps in the development of some other important work. Here are some places you can work on:

  1. Keep Track Of What You Are Doing: Traffic on your website is a necessary thing to do. Website audiences are very important to the audience right around the corner. The right keywords can help you to be on the top of the list and that should be the top priority in order to do so, you have to keep on the track of all the traffics on your content 
  2. Write Focused Content: Keyword planning helps you to write the content in a manner where you can easily be ranked. Search engines always favor quality content rather than articles that are filled with keywords. Here you are more likely to rank well for an article about ships if it has the subheadings with the right words and which are useful to the reader.  
  3. Determining Name Features: Appropriate keywords also help determine the name of a product feature. Product features are product descriptions. 
  4. Run Your Campaign: Keywords help determine the direction of your campaign. With the right words in mind, you can create better-branded campaign names, pay-per-click (PPC) campaigns, better ad groups, and more.
  5. Get To Know Your Audience: It’s important to have the right keywords because it means you have a good understanding of your target market. By studying keywords, you can understand what your target audience needs and how they are looking for it.
  6. Understand Your Request: Keywords can give you information about how high the demand is for your product, service, or content. Furthermore, you’ll understand how high your demand is for certain keywords and how fierce your competition is. Use high-ranking keywords with low competition to have a better chance of ranking in the SERP.
  7. Explore The Topic: Keyword research provides information about the topic you are researching. It’s a way to explore the topic and expand it as you come across the many words people use to find information about your topic.

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